Guide to sending cold outreach emails with Mailshake
A step-by-step guide to sending outreach emails with Mailshake
There are many tools out there that can help you send outreach emails, although today we are going to focus on how to get setup using Mailshake.
Mailshake integrates with your GMail account allowing you to send bulk custom outreach emails to your list of prospects within minutes. With over 22,000+ customers and plans starting out at just $29 per month, Mailshake is a great option for small teams who want to start onboarding new clients into their business with email outreach.
1. Setting up your Mailshake account
After signing up for a Mailshake account you’ll be promoted to setup a mail account. You have the option to setup your mail account via GMail/G Suite, a GMail alias or via SMTP.
Simply follow the commands and you should be set up within seconds.
Preparing your prospects
We include both the company general email address (info@, sales@ etc.) and the CEO’s email address in our reports here at GrowthList. Today we are going to email a the CEO’s from one of our reports and as we have their names, we will include these on the emails.
Using one of our reports, we’ll filter the CEO’s who have valid email addresses. We want to end up with a doc with 3 columns of data we will be using: CEO’s name, CEO’s email address and the company name:
Make sure you add headers - Name, Email and Company - so Mailshake understands what data is which (more on that in a minute). Once this has been checked over, we need to export it in .csv format.
Creating a campaign in MailShake
Now we have our Mailshake account setup and our list of prospects ready, it's time to setup a campaign.
Once logged into Mailshake, the first thing we need to do is click on Campaigns > Create new campaign. This will take us to this page:
Here we have called our campaign "GrowthList CEO's" and have selected the email address we'll be using to send the emails (Mailshake let's you easily set up multiple email addresses you can use with different campaigns).
After clicking 'Next', we'll be forwarded to the next stage to upload the list of contacts we prepared earlier:
After uploading our list of prospects, we'll be promoted to confirm the data in each column of our list:
The next stage is to write the email and subject line we'll be sending to our list of prospects.
Here's what the email editor looks like:
We want to leverage the ability to add field tags here. As we uploaded the full names of the prospects and want to open the email with just their first name, we can select the first name tag from the dropdown located inside the email editor:
We'll also do the same with the company name - making the email a bit more personal. Here's what the final email looks like:
Please note: CEOs and teams at busy startups receive a lot of email. The likely chance of your email getting read (and responded to) dramatically increases if your emails are short, easy to understand and direct.
After the email has been formatted correctly, we click 'Next' and we will be able to preview the emails to make sure the tags are working as they should:
Perfect. Now we have the option to track email opens and link clicks:
On the last step, we can start the campaign:
Editing the Sending Calendar
We've experimented quite a bit with how many emails to send on an hourly or daily basis across multiple campaigns, and have concluded that setting up Mailshake to send 1 email per hour works best.
Within the MailShake admin area, we can go in and edit the sending calendar:
Our campaign is now live. The only thing left to do now is start building relationships with the responses we receive in our inbox.
We hope you found this guide helpful and it inspires you to start emailing the companies you can help with your products/services.
If you have any questions on any of the details above, or would like us to setup your email campaigns with Mailshake for you, be sure to send us an email.
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