50+ Email Marketing Statistics For 2024

January 10, 2024 by
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Email marketing is a powerful tool for businesses aiming to connect with and expand their audience. Understanding the latest trends and statistics can significantly enhance your strategy and outcomes. This article is specifically for those eager to enhance their outreach strategies. We’ll explore over 50 vital statistics showing how email marketing operates and its impact.

From open rates to conversion tactics, we will provide some key data points that will equip you with the knowledge to refine your approach and achieve better engagement. Let’s get started on increasing your email marketing prowess.

General Email Marketing Statistics

Email marketing is one of the oldest types of digital marketing, but it is still massively important for many businesses. Here are some general statistics on email marketing that you should know.

1. 32% of Marketers Use Email Marketing

As of 2023, 32% of marketers utilize email marketing to connect with their audience. This method remains popular due to its direct approach and ability to engage customers personally.

2. Email Marketing Revenue Nearing $11 Billion in 2023

With projections indicating a climb to nearly $11 billion by the end of 2023, email marketing is expected to reach unprecedented revenue levels. This growth signifies the increasing importance and effectiveness of email as a tool for business communication and promotion.

3. 38% of Brands Are Increasing Their Email Budget

Nearly 38% of brands are upping their investment in email marketing, demonstrating their belief in its significant role within the digital landscape. In contrast, a mere 10% are choosing to cut down their spending on email campaigns, showing a solid overall confidence in the strategy’s value in the modern world.

4. Global Email Marketing Value to Hit $17.9 Billion by 2027

The worldwide email marketing market is on the rise, projected to soar from $7.5 billion in 2020 to an impressive $17.9 billion by 2027.

5. Email Marketing Offers 3600% ROI

For every dollar spent on email marketing, businesses see an impressive return of $36. This 3600% return on investment shows just how effective and profitable email marketing can be.

6. 2022 Saw 19.66% Average Open Rate

In 2022, the average open rate for emails was 19.66%. It reflects the percentage of recipients who are opening and viewing the content, a critical step in successful email marketing.

AI Email Marketing Statistics

Anyone who isn’t living under a rock knows that AI is currently taking the digital world by storm. And email marketing is no exception. Here are a few important stats on AI in the email marketing realm.

7. 38% of Marketers Adopt AI for Email Writing

Around 38% of marketers have used artificial intelligence to assist them with their email marketing campaigns in some way. By using AI, marketers can send emails that are more likely to interest and engage their audience, making their work both smarter and more effective.

8. 95% of Marketers Find Generative AI for Email Effective

An impressive 95% of marketers using generative AI for email creation consider it effective, and over half find it very effective.

9. 38.5% Trust AI Email Analytics, While 14.1% Are Unsure

About 38.5% of users feel confident using AI-powered email analytics, viewing it as a safe tool for understanding and improving their email strategies. However, 14.1% still have reservations about the security and reliability of AI in this context. 

Interestingly, a significant 42.3% of users haven’t yet formed an opinion as they are unfamiliar with AI for email analytics. This is likely to change in the next few years as AI continues to power on.

10. 50.7% Prefer AI Over Traditional Methods in Email Marketing

More than half, 50.7% of users, find artificial intelligence more effective than non-AI methods in email marketing. This preference indicates a shift towards adapting new technologies for better results.

11. Revenue Up 41% and Clicks Up 13.44% with AI in Emails

Marketers who have used AI to personalize their emails report a 41% increase in revenue, coupled with a 13.44% rise in click-through rates. AI allows for more tailored content, resonating better with recipients and leading to enhanced engagement and profitability.

12. 77.5% of Executives Personalize Emails with AI

A significant 77.5% of business leaders now use AI to make their marketing emails more personal. They find that AI helps them send emails that better fit what each customer likes and needs.

13. AI-Written Subject Lines Boost Opens by 5-10%

Subject lines written by AI can increase the number of people who open emails by 5-10%. This shows that a smart, well-chosen line at the top of an email can catch more attention and get more people to read the message.

B2B Email Marketing Statistics

Business-to-business, or B2B, is one of the most important industries in the world, with B2B services, commerce, and communication being a pivotal part of the global economy. Email marketing is a pillar of many B2B business models and B2B startups. Let’s go over some of the highlights of B2B email marketing.

14. New Product Emails Top Click-Through Rates for B2B

B2B marketers report that emails announcing new products or features get the most clicks. It indicates that people are eager to learn about the latest offerings and innovations.

15. 81% of B2B Marketers Favor Email Newsletters

A vast majority, 81% of B2B marketers, prefer using email newsletters over other content marketing forms. Sending regular updates and information directly to people’s inboxes is a top strategy for engaging with other businesses. 

16. Email Ranks in Top 3 Platforms for B2B Content Distribution

Over the past 12 months, email has emerged as the third most utilized media platform for sharing content among B2B marketers.

17. Email Marketing Leads B2B Tactics at 84%

Email marketing tops the strategies used in B2B businesses, with an impressive 84% adoption rate. Social media and advertising follow this at 75%. Blogging and content marketing come in at 69%. 

SEO is used by 60%, demonstrating the need for visibility in searches, and tradeshows and events still play a critical role at 54%, offering direct personal interaction and networking opportunities.

18. 59% of B2B Companies Still Not Using Email Marketing

Surprisingly, 59% of B2B companies have not adopted email marketing as part of their strategy. The reluctance or inability to use email marketing could be due to various reasons, from a lack of resources to a preference for other methods.

19. 89% of B2B Emails Sent From Company Names

An overwhelming 89% of all B2B email campaigns are sent from a company name, indicating a widespread preference for brand recognition in email communications.

20. 72% of B2B Emails Include Images

In B2B email campaigns, 72% include images to make the message more transparent and engaging. On top of that, 18% are exclusively image-based, showing a trend towards visual communication.

21. 77% of B2B Buyers Choose Email Contact

A notable 77% of B2B buyers prefer being contacted via email, significantly more than any other channel. Such a high percentage highlights the essential role of email in professional interactions and its effectiveness in engaging a business-focused audience.

Email Marketing Demographics Statistics

Who is using email marketing? How many people use email marketing daily? In this section, we will dive into some demographics so that you can better understand the people who are using email marketing.

22. 4 Billion Daily Email Users with an Expected Rise to 4.6 Billion by 2025

As of 2023, there are 4.3 billion daily email users, a number that’s projected to increase to 4.6 billion by 2025. This growth reflects email’s widespread acceptance and reliance as a primary form of communication for personal, professional, and promotional purposes.

23. 61% of US Consumers Prefer Email for Brand Communications, and 99% Check Inbox Daily

Beyond personal use, 61% of US consumers prefer receiving brand communications via email. In even more encouraging news, 99% of email users check their inboxes every day, with some users checking as often as 20 times.

24. 37% of People in the U.S. Have Two Email Addresses

About 37% of people in the United States use not just one but two email addresses! That’s a pretty common thing. And 28% of them even have more than four email accounts. So, lots of people have more than one inbox to check.

25. Consumers Spend an Average of 9 Seconds on Brand Emails

When it comes to checking out brand emails, people give it an average of 9 seconds of their time. If you’re sending out emails, you’ve got to make those 9 seconds count.

26. 32% of Consumers Hesitate to Share Email with Companies

About 32% of consumers feel a bit uneasy when it comes to sharing their email with companies. This lack of trust in data security is a clear signal to businesses that safeguarding customer information is a top priority. 

27. 54% Enjoy Birthday/Anniversary Emails, 53% Like Local Offers

Consumers prefer personal touches in emails, with 54% enjoying messages celebrating personal milestones like birthdays or anniversaries. Additionally, 53% appreciate emails that provide information on local or regional events and offers.

Mobile Email Marketing Statistics

Each year, fewer people use desktops and laptops to open emails, and mobile phones have become increasingly prevalent. 

28. 40% of Under-18s Open Emails on Mobile 

Around 40% of individuals aged 18 and younger prefer to open their emails on mobile.

29. Mobile-Responsive Design Increase Mobile Clicks by 15%

Adopting mobile-responsive email designs has proven to increase unique clicks from mobile users by 15%. The improvement in design makes it easier for users on mobile devices to read and interact with the content, leading to increased engagement.

30. 56% of Marketers Use Mobile-Friendly Emails

A majority, 56% of marketers, have incorporated mobile-friendly emails into their email marketing strategies. This approach reflects an understanding of the growing trend of email access on the go.

31. 23% Reopen Emails on Mobile

About 23% of consumers who first open an email on a mobile device will open it again later. Understanding this habit can help marketers design content that encourages repeated engagement, making it easier for readers to return when they have more time or are ready to take action.

32. Mobile Dominates, with 81% of Email Opens

Mobile devices are the preferred choice for checking emails, with 81% of all email opens happening on these devices.

B2C Email Marketing Statistics

The inverse of B2B is B2C or business-to-customer. Here are some key statistics on email marketing in the B2C realm.

33. 87% of B2C Marketers Use Automation in Email Strategies

A striking 87% of B2C marketers are now using automation in their email marketing strategies. By automating certain aspects of their email campaigns, marketers can ensure timely and relevant content reaches their audience, increasing engagement and effectiveness. This is especially true for B2C startups.

34. 50% Make Purchases Monthly from Marketing Emails

Remarkably, 50% of people make a purchase from marketing emails at least once a month. This stat highlights the significant impact and direct influence email marketing can have on consumer buying behavior.

35. 64% of B2C Marketers Prioritize Email Accessibility

A significant 64% of B2C marketers now take accessibility into account when creating their emails. This focus ensures that content is readable and engaging for all audiences, including those with disabilities.

36. 81% Credit Email Marketing for Customer Acquisition, 80% for Retention

An overwhelming 81% of retail professionals agree that email marketing excels at acquiring new customers, and nearly as many, 80%, say it’s key for keeping them. With strategies focused on personalized content and targeted offers, email marketing continues to be a crucial tool for building and maintaining customer relationships.

37. Consumers See Email Outlasting Facebook, Twitter, and Cable TV

Many consumers think email will still be here in 10 years, more so than Facebook, Twitter, or cable television. This belief points to email’s enduring nature and its deep-rooted position in our daily communication.

Email Marketing Strategy Statistics

Looking into crafting the most effective possible emails? There are thousands of different strategies and proven methods for email marketing. Here are some statistics to lead you in the right direction.

38. Newsletters Lead at 81%, While Back in Stock Emails Lag at 14%

Newsletters are the most popular type of email sent by marketers at 81%, followed closely by welcome emails at 79% and product announcements at 75%. Sales or promotion emails also see significant use at 72%. In contrast, only 14% of marketing emails are ‘back in stock or waitlist.’

39. Video Thumbnails Increase Clicks by 22%

On average, including video thumbnails in emails can increase click rates by 22%. This significant rise shows how visual elements like videos can grab attention and encourage more interaction from recipients.

40. Welcome Emails Outperform with 320% More Revenue Than Promotional Emails

Welcome emails are a proven powerhouse, generating 320% more revenue per email compared to their promotional counterparts. This statistic underscores the importance of first impressions in email marketing.

41. Abandoned Cart Emails Convert 3x More Than Other Automated Messages

Abandoned cart emails are proven to be three times more effective at converting than other types of automated emails. By targeting individuals who are already close to making a purchase, businesses can significantly increase their chances of completing the sale and boosting their overall conversion rates.

42. 3 Abandoned Cart Emails Lead to 69% More Orders Than Single Email Campaigns

Sending a series of three abandoned cart emails leads to a 69% increase in orders over single email campaigns. Businesses significantly increase their chances of converting abandoned carts into successful sales by gently reminding customers about their forgotten items through a few well-timed messages.

43. Emojis in Subject Lines Boost Open Rates by 45%

Adding an emoji to email subject lines can lead to a 45% increase in open rates. It can make the message feel more personal and engaging, encouraging more people to click and read.

44. Emails with Coupons Lead to 67% Purchase Likelihood

Consumers are more inclined to make purchases from emails offering coupons or discounts, with a 67% likelihood. Additionally, 33% are likely to buy when the email checks in with them, and 28% respond to business updates.

45. First-Person CTA Buttons See 90% More Clicks

Changing the text in a call-to-action (CTA) button from a second-person viewpoint (“Get Your Discount”) to a first-person viewpoint (“Get My Discount”) can lead to a 90% increase in clicks. This shift makes the action more personal and directly connected to the reader, significantly improving engagement and responses.

46. Less Than 5 Newsletters Per Week Lead to Better Engagement

Sending fewer than five newsletters a week leads to higher open and click rates. Limiting frequency ensures audiences aren’t overwhelmed with information, making them more likely to engage with the emails they receive.

Email Marketing Automation Statistics

Automation has become a more common occurrence in email marketing. As you will see from these statistics, email automation has provided some excellent results for marketers who use it. 

47. 451% More Qualified Leads and 10% Sales Increase with Marketing Automation

Businesses nurturing prospects through marketing automation witness a 451% surge in qualified leads and an average 10% boost in their sales pipeline. These significant figures underline the effectiveness of automation in streamlining the marketing process and driving better engagement and conversion rates.

48. 82% of Marketers See 8x More Opens with Triggered Emails

A significant 82% of marketers use automation for triggered emails, leading to eight times more opens and higher earnings compared to standard bulk emails.

49. Autoresponders Hit 98% Open and 37% Click-Through Rates

The single message autoresponder email stands out with a 98% open rate and a 37% click-through rate. This impressive performance reflects the power of timely, relevant responses in capturing attention and encouraging immediate action from recipients.

50. Time-Saving Leads Automation Benefits at 30%

Saving time is the biggest benefit of marketing automation, reported by 30% of users. It’s followed by lead generation (22%), increased revenue (17%), and improved customer retention (11%).

51. Welcome Sequences Lead at 69% in Email Automation Techniques

Welcome sequences or autoresponders are the most used email marketing automation technique at 69%. Following this, 46% of marketers use nurturing emails based on content browsed or downloaded, and a significant number also employ up-sell or cross-sell emails to existing customers.

Check out our study on cold email stats for more interesting industry data!



About The Author

Mike Yon

Mike is the Co-Owner of Growth List.

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