Outreach

Ah, the blacklist. A place you never want to be. Here’s how to avoid email blacklists and the basics you should know about them.

Not every email reaches the inbox. Here are the common reasons why emails bounce and what you can do to avoid the dreaded undeliverable email.

It’s important to stay compliant with GDPR when you’re sending cold emails. Here’s what you should know.

Your email domain reputation matters a lot for the success of your campaigns. Here’s how to manage it.

Having clear and easy opt-out language is an important part of keeping your emails compliant. Here’s how to write it.

I rounded up the email sending limits of the most popular email service providers.

Here’s how to test your email deliverability to make sure you land in the inbox.

These are more than just fancy acronyms – here’s how to make sense of DMARC, DKIM, and SPF.

IMAP and SMTP are two important email protocols. Here’s the difference between them.

Here are the basics you should know about IMAP servers.

Here are the basics on SMTP servers and what you should know to set up your email address and campaigns.