Pet Startups 2025: 296 Recently Funded Companies Revolutionizing Pet Tech & Care

📅 Last Updated: December 16, 2025 | New startups added weekly

The pet technology industry is experiencing explosive growth as pet owners increasingly embrace smart devices, health monitoring tools, and innovative care solutions for their furry companions. Our comprehensive database tracks recently funded pet startups across categories including pet tech wearables, D2C pet food brands, veterinary innovation, and pet care services.

The global pet tech market reached $14.61 billion in 2025 and is projected to surge to $61.73 billion by 2035, representing a remarkable 15.5% compound annual growth rate. This expansion reflects a fundamental shift in how pet owners approach animal care—viewing pets as family members deserving premium products and services.

According to the American Pet Products Association (APPA), U.S. pet industry expenditures reached $152 billion in 2024, with projections of $157 billion for 2025. This sustained growth demonstrates the sector’s recession-resistant characteristics and the deepening emotional bond between humans and their pets.

Whether you’re an investor seeking the next unicorn in pet tech, an entrepreneur researching the competitive landscape, or a B2B service provider targeting high-growth pet companies, this regularly updated list provides actionable intelligence on the most promising pet startups securing venture capital funding.

📊 Key Takeaways

• 75+ new manufacturing facilities established in Asia-Pacific and North America
• 296 pet startups tracked with verified contact data in our database
• Global pet tech market valued at $14.61B in 2025, growing to $61.73B by 2035
• 68.85% increase in pet tech funding compared to 2024
• Pet wearables and AI-powered health monitoring dominate investor interest

Recently Funded Pet Startups

Pet Startups at a Glance

• Number of pets startups in our database: 296
• Number of verified email addresses in our database: 381
• Number of social profiles in our database: 659
• Other data points stored: 4,288
• Total funding raised in 2023: $1,162,344,542
  • Seed: $58,352,744
  • Series A: $33,000,000
  • Series B: $261,046,947
  • Series C: $27,809,836
  • Other funding*: $782,135,015
• Total funding raised in 2024: $427,385,602

*Other funding includes private equity, debt financing, and various other types of capital.

Pet Tech Industry Overview

The pet technology sector represents one of the fastest-growing segments within both the consumer technology and pet care industries. As pet humanization trends accelerate worldwide, owners increasingly view their pets as family members deserving of premium products, advanced healthcare, and innovative lifestyle solutions.

Market Growth Drivers

Pet Humanization Phenomenon: According to APPA’s 2025 State of the Industry Report, 71% of U.S. households (approximately 94 million) owned a pet in 2024, up from 63% in 2023. Pet owners spent an average of $1,960 annually per pet, demonstrating willingness to invest in premium products. This emotional bond translates directly into demand for smart collars, automated litter systems, health monitoring wearables, and tele-veterinary subscriptions.

Technology Integration: The Internet of Things (IoT), artificial intelligence, and machine learning have transformed pet care from reactive to proactive. Modern pet tech devices monitor activity levels, sleep patterns, vital signs, and behavioral changes—providing early warning systems for potential health issues. According to Mordor Intelligence, the pet tech market is valued at $12.5 billion in 2025 and projected to reach $23.8 billion by 2030, growing at a CAGR of 13.87%.

Post-Pandemic Retention: During the COVID-19 pandemic, first-time pet ownership surged dramatically. According to Verified Market Research, pet wearables now represent the most dominant category, capturing over 35% market share in 2025. Unlike previous consumer trends, these new pet owners have maintained their connected product usage, creating sustained market demand.

Subscription Economy: Many pet tech companies have successfully implemented subscription-based business models anchored in predictive analytics, creating recurring revenue streams while reinforcing customer loyalty through continuous value delivery.

Investment Landscape

Between 2023 and 2025, total investment in pet tech startups surpassed $2.4 billion globally. Venture capital funding for AI-driven pet health startups increased by 45% during this period, reflecting investor confidence in the sector’s long-term growth potential.

In 2025 alone (through mid-year), pet tech companies raised $192 million in equity funding across 17 rounds—a 68.85% increase compared to the same period in 2024. This acceleration demonstrates sustained investor appetite despite broader economic uncertainties affecting other technology sectors.

Explore more trending startup categories in our comprehensive guides to AI startups, healthcare technology companies, and consumer goods startups.

Key Investment Categories

Pet startups span multiple categories, each addressing specific aspects of pet ownership and care:

1. Pet Wearables & Health Monitoring

Smart collars, activity trackers, and health monitoring devices represent the largest segment of pet tech investment. Companies like Fi (Series 3+ AI-powered collar), Tractive (GPS tracking solutions), and FitBark (canine activity monitors) lead this category.

Key features include:

• Real-time GPS tracking with geofencing capabilities
• Activity level and sleep pattern monitoring
• Vital sign tracking (heart rate, respiratory rate, body temperature)
• AI-powered behavioral analysis detecting scratching, licking, and hydration
• Integration with veterinary health records

Pet wearable adoption grew 42% between 2022 and 2024, while GPS tracking systems expanded by 38% globally, according to Arizton Advisory & Intelligence. This category is projected to grow at 15.08% CAGR through 2030.

2. Direct-to-Consumer Pet Food Brands

Internet-first pet food companies offering premium, customized, and health-focused nutrition have attracted substantial venture capital. Brands emphasize fresh ingredients, personalized meal plans, and subscription delivery models.

Notable funded companies include:

• Dog Heroes (Italy): $5.8M funding for premium pet nutrition
• HEY HOLY (Germany): $6.6M Series A for innovative pet food solutions
• Different Dog (UK): $12.9M for customized pet nutrition
• Untamed (UK): $12.8M Series B for cat food innovation

This segment benefits from broader consumer trends toward health-conscious eating, sustainable sourcing, and convenience-focused subscription models. Learn more about the food and beverage startup ecosystem.

3. Veterinary Innovation & Telemedicine

Digital health platforms enabling remote veterinary consultations, AI-powered diagnostics, and practice management software have seen significant investment growth. The integration of telemedicine expanded to over 18,000 veterinary clinics globally by 2025.

Key companies in this space:

• Modern Animal (US): $46M Series D for modern veterinary care
• Nest Veterinary (US): $3.4M Series A for wellness-focused vet services
• Airvet (US): $11M Series B for telemedicine platform
• Tandem (US): $10M Pre-Seed for cloud-based practice management

Subscription-based analytics services for pet wellness monitoring grew 40%, reflecting the shift toward preventive rather than reactive veterinary care.

4. Pet Insurance & Financial Services

Pet insurance startups leverage technology to simplify claims processing, offer personalized coverage, and expand access to veterinary care. This category addresses the growing concern around expensive veterinary procedures and chronic disease management.

Recent funding examples:

• Dalma (France): $21.8M Series B for comprehensive pet insurance
• Pawer (Chile): $150K Pre-Seed for insurance and mobile healthcare
• Guapeco (Brazil): $328K Pre-Seed for Latin American pet insurance

According to the North American Pet Health Insurance Association (NAPHIA), pet insurance premium volume reached $3.9 billion in 2023, with nearly 5.7 million pets insured in the U.S.—a 17% increase over 2022. Approximately 1 in 300 dogs and 1 in 230 cats develop diabetes during their lifetime, creating sustained demand for insurance products that help manage chronic conditions.

5. Smart Home Integration & IoT Devices

Automated feeders, smart litter boxes, interactive cameras, and environmental monitoring systems connect pet care to smart home ecosystems. These products leverage voice integration, mobile apps, and Matter certification for cross-platform compatibility.

Innovation highlights:

• Automated feeding systems monitoring portion accuracy of 99%
• Smart litter boxes providing health analytics through waste analysis
• Interactive pet cameras with dual-direction audio and treat dispensers
• Environmental sensors tracking temperature, humidity, and air quality

For insights into the broader IoT landscape, explore our coverage of hardware startups and smart home technology companies.

6. Pet Services & Marketplace Platforms

Digital platforms connecting pet owners with services—including grooming, training, walking, and boarding—have created new marketplace opportunities. Companies in this category often leverage gig economy models and on-demand service delivery.

Notable examples:

• CUDDLY (US): $1.4M Series A for pet marketplace and fundraising
• Leash (US): $925K Seed for pet transportation services
• RetrievAir: Pre-Seed funding for pet travel solutions

These platforms benefit from the sharing economy trend while addressing specific pain points in pet care logistics and service discovery.

Funding Trends in Pet Startups

Stage Distribution

Seed Stage Activity: Seed funding remains robust, with numerous pre-seed and seed rounds supporting early-stage pet tech innovation. Average seed round sizes range from $500K to $3M, with outliers reaching $10M+ for particularly promising technologies.

Series A Growth: Series A rounds typically range from $5M to $20M, funding companies with proven product-market fit ready to scale marketing and distribution. The pet tech sector has seen healthy Series A activity, particularly in health monitoring and D2C food brands.

Late-Stage Maturity: Series B, C, and later-stage rounds demonstrate market maturity, with established companies raising $20M to $100M+ to fuel geographic expansion, product line extensions, and potential acquisition strategies.

For comparative insights into funding trends, explore our guides to Series A startups, Series B companies, and Series C funding rounds.

Technology Integration Trends

Artificial Intelligence Dominance: AI-powered features—from health diagnostics to behavioral analysis—have become table stakes for competitive pet tech products. Venture funding for AI-driven solutions increased 45% between 2023 and 2025, with investors particularly interested in predictive health analytics and automated intervention systems.

Blockchain Experimentation: While still nascent, blockchain applications in pet tech include digital identity systems, decentralized pet care communities, and cryptocurrency-based rewards programs. Examples include DogWalkerToken ($500K Pre-Seed) and Kamigotchi ($1.3M Seed for blockchain gaming).

Biotechnology Convergence: The intersection of pet care and biotechnology has produced innovations in pharmaceuticals, genetic testing, and personalized medicine. Companies like Vetigenics ($6M Seed) and The Cat Health Company ($1.2M Seed) exemplify this trend.

Discover more about the biotechnology startup landscape and pharmaceutical innovation.

Private Equity and Strategic Acquisitions

Private equity firms have become increasingly active in the pet industry, with numerous acquisitions consolidating market share and integrating complementary businesses. Notable private equity investments include:

• Felix Pharmaceuticals (Ireland): $175M private equity round
• Lakefield Veterinary Group (US): $105M venture/PE round
• Bil-Jac (US): Undisclosed private equity investment

Strategic acquisitions help establish companies achieve economies of scale, expand distribution networks, and accelerate product development through increased R&D budgets.

Why Invest in Pet Startups?

The pet technology sector offers compelling investment opportunities driven by several fundamental tailwinds:

1. Recession-Resistant Market Dynamics

Pet ownership demonstrates remarkable resilience during economic downturns. Pet owners consistently prioritize animal welfare even when reducing discretionary spending elsewhere, making pet tech a defensive investment category within consumer technology.

2. Demographic Shifts

Millennials and Gen Z pet owners represent 33% of the pet ownership market and demonstrate strong preferences for digital solutions. This tech-savvy demographic:

• Expects seamless mobile experiences and app-based controls
• Values data-driven insights into pet health and behavior
• Willingly pays premium prices for innovative products
• Shares pet content extensively on social media, providing organic marketing

3. Regulatory Tailwinds

Microchipping mandates and pet identification regulations in multiple jurisdictions create built-in demand for tracking and identification technologies. These regulatory requirements provide stable baseline demand independent of voluntary adoption trends.

4. Expanding Total Addressable Market

The global pet population continues growing, particularly in emerging markets where rising disposable incomes enable first-time pet ownership. Asia-Pacific markets are projected to grow at 16.06% CAGR through 2030, representing the highest regional growth rate.

5. Exit Opportunities

The pet industry has demonstrated strong M&A activity, with strategic acquirers including:

• Large pet care conglomerates (Mars, Nestlé Purina)
• Veterinary practice networks consolidating technology stacks
• Consumer goods companies expanding into adjacent categories
• Technology companies integrating pet tech into smart home ecosystems

These diverse exit opportunities reduce investment risk while providing multiple paths to liquidity.

For broader insights into startup investment trends, explore our coverage of B2C startups, consumer technology companies, and marketplace platforms.

Geographic Trends

North America: Market Leadership

North America captured 36.84% of global pet tech market share in 2024, according to Mordor Intelligence research, driven by:

• High pet ownership rates (71% of U.S. households)
• Strong disposable incomes supporting premium products
• Advanced technology infrastructure enabling IoT adoption
• Robust venture capital ecosystem funding innovation

The United States leads globally with $3.33 billion in pet tech funding over the past decade, followed by established markets in Canada.

Top-funded U.S. pet startups include:

• Modern Animal: $46M Series D
• Small Door: $35M venture round
• Petfolk: $36M Series C
• BiomEdit: $18.4M Series B

Europe: Innovation Hub

Europe maintains significant presence through elevated pet adoption rates, growing disposable incomes, and increasing preference for smart pet solutions. The United Kingdom leads European funding with $730 million over ten years, followed by Germany, France, and emerging markets in Eastern Europe.

Notable European companies:

• Napo (UK): $15.2M Series B
• Dalma (France): $21.8M Series B
• Different Dog (UK): $12.9M venture round
• Untamed (UK): $12.8M Series B

European consumers prioritize sustainability, driving demand for eco-friendly pet tech solutions and environmentally conscious manufacturing processes.

Asia-Pacific: Explosive Growth

Asia-Pacific represents the fastest-growing regional market, projected to achieve 16.06% CAGR through 2030 according to Market Research Future. Growth drivers include:

• Rapid urbanization creating demand for tech-enabled pet care
• Rising middle-class incomes enabling premium pet product purchases
• Cultural shifts toward pet humanization in major markets (China, Japan, South Korea)
• Manufacturing excellence supporting hardware innovation and cost-effective production

Key APAC markets:

• South Korea: Strong activity with companies like Pet Station, Petbom, and Podleus securing seed funding
• China: Major manufacturing investments including Totem Animal Medical Technology and Petideal
• Japan: Innovation in identification tech (Nose ID) and pet care platforms (Ranimaru: $1.9M Series A)
• Singapore: Regional hubs like BOM BOM ($2.7M Seed) serving Southeast Asian markets
• India: Emerging market with companies like Goofy Tails ($1M Seed) and Wastelink ($3M Series A)

Between 2020 and 2025, Asia-Pacific added 75+ new manufacturing facilities supporting both domestic consumption and export markets.

Latin America & Emerging Markets

Latin America shows promising growth as pet ownership expands across urban centers. Brazilian and Chilean markets demonstrate particular momentum with companies like:

• WeVets (Brazil): Private equity investment in veterinary services
• Vetwork (Brazil): $3.6M venture round for pet healthcare
• Pawer (Chile): $150K Pre-Seed for insurance solutions
• Guapeco (Brazil): $328K Pre-Seed for pet insurance

These markets benefit from leapfrog adoption patterns, where consumers skip traditional retail channels and adopt digital-first solutions immediately.

For geographic comparisons, explore our coverage of startups by region, including European startups, U.S. companies, and Indian tech hubs.

How to Access Startup Contact Data

Connecting with decision-makers at recently funded pet startups shouldn’t be difficult. Growth List provides verified contact information enabling efficient outreach to founders, CEOs, and key executives across the pet tech ecosystem.

What’s Included in Our Database

✓ Double-Verified Email Addresses: Direct email contacts for founders and C-suite executives, verified through multiple data sources to ensure deliverability

✓ LinkedIn Profiles: Professional social profiles for relationship building and social selling strategies

✓ Company Funding History: Complete funding round details including amounts, investors, and dates

✓ Technology Stack Information: Insights into the tools and platforms companies use, valuable for B2B service providers

✓ Employee Growth Metrics: Hiring trends and headcount data indicating expansion phases

✓ Website Traffic & Engagement: Signals about market traction and customer acquisition success

Who Benefits from This Data?

Investors & VCs: Track deal flow, identify emerging categories, and source investment opportunities before they become oversubscribed. Perfect for building thesis-driven sourcing strategies or monitoring competitive intelligence.

B2B Service Providers: Target high-growth companies likely to need professional services including legal counsel, accounting, marketing agencies, recruiting firms, and technology vendors. Time your outreach for maximum relevance based on recent funding announcements.

Sales & Business Development Teams: Build targeted prospect lists of pet tech companies matching your ideal customer profile. Leverage funding signals to prioritize accounts most likely to have budget and urgency.

Corporate Development & M&A: Monitor acquisition targets, competitive landscape shifts, and strategic partnership opportunities within the pet tech ecosystem.

Market Researchers & Analysts: Access comprehensive data for industry reports, competitive intelligence, and market sizing exercises.

Entrepreneurs & Founders: Research the competitive landscape, identify potential investors active in pet tech, and benchmark your company’s metrics against similar startups.

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For additional startup categories, explore our master database covering SaaS startups, e-commerce companies, fintech ventures, and healthcare innovation.

Frequently Asked Questions

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Stay Connected to the Pet Tech Ecosystem

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