Building quality B2B lead lists are (or should be) part of your growth strategy. Email is most companies’ best growth channel in terms of ROI and if it isn’t a major channel for you, then keep reading and check out some of our other posts regarding lead lists and cold email outreach. Let’s jump in.
The impact of inaccurate or incomplete data on B2B marketing campaigns
Imagine this scenario: You’re putting together an email marketing campaign to promote your B2B product or service, and you’ve compiled a list of email addresses to target. You hit send on your message, but as it turns out, many of those addresses were invalid or outdated. Your email bounces back, or worse, gets marked as spam. You’re left with wasted resources and a damaged sender reputation.
This is just one example of the impact that inaccurate or incomplete data can have on B2B marketing campaigns. Bad data can hurt your chances of connecting with high-quality leads and building lasting relationships with customers. It can also waste your time and resources on ineffective outreach efforts that don’t produce results. And tons of companies still fall into these traps! Just check out the data we pulled in our lead generation statistics study.
To avoid these issues, it’s important to prioritize data quality in your B2B list-building efforts. This means validating email addresses and contact information, using data enrichment tools to fill in gaps in data, and regularly reviewing and updating your data to ensure accuracy. By taking these steps, you can improve your chances of success and build a more effective marketing strategy that delivers real value to your business.
Yes, this is a plug for our service here at Growth List but this is exactly what we take care of. Our reports are sourced from up-to-date information and all contact details are verified and then re-verified through a 3rd part tool. Ensuring that our leads land in inboxes and not SPAM folders.
Best practices for ensuring data quality in B2B list building
Let’s take a little deeper dive into some of the best practices we can implement when creating a B2B list:
- Validating email addresses and contact information:
Validating email addresses and contact information is a critical step in ensuring data quality for your B2B email list. By using email verification software such as Neverbounce or something similar – you’ll ensure that the contact info is accurate and valid.
- Using data enrichment tools to fill in gaps in data:
Another best practice for ensuring data quality is to use data enrichment tools to fill in gaps in your data. A couple of such tools are ZoomInfo and Uplead. These tools can provide additional information about your contacts, such as job titles, company size, or industry, which can help you better understand your audience and target your campaigns more effectively. This information can also be used to personalize your messaging and provide value to your target audience.
Now, these tools can come with a hefty monthly price tag so outsourcing this to B2B service (like Growth List) can save you both time and money in the long run.
- Creating buyer personas to guide targeting efforts:
Creating buyer personas is another effective way to ensure that your B2B list-building efforts are targeted and effective. By developing detailed buyer personas that represent your ideal customers, you can better understand their needs, pain points, and buying behaviors. This can help you create more targeted and effective marketing campaigns that speak directly to your target audience.
- Regularly reviewing and updating data to ensure accuracy:
Finally, regularly reviewing and updating your data is also critical to ensuring data quality. This means regularly checking your email lists for accuracy, removing invalid or outdated information, and updating contact information as needed. By making this a regular practice, you can ensure that your data is up-to-date and accurate, which can help you make more informed marketing decisions and improve your business outcomes.
The role of data governance and compliance in B2B list building
In the context of B2B list building, data governance and compliance play a crucial role in ensuring the accuracy, security, and ethical use of data. Data governance refers to the set of policies, procedures, and controls that are put in place to manage and protect data throughout its lifecycle. This includes everything from data quality and accuracy to data security and privacy, to data retention and disposal. Effective data governance ensures that organizations are using data responsibly and that they are meeting legal and regulatory requirements related to data use.
Similarly, compliance refers to the adherence to specific laws, regulations, and industry standards related to data collection, storage, and use. Compliance is essential in B2B list building, as it helps organizations avoid legal and financial penalties, reputational damage, and loss of customer trust. By implementing robust data governance and compliance practices, B2B organizations can ensure that they are building high-quality lists that are based on accurate, reliable data and that they are using that data in a responsible and ethical manner. This can help them achieve better business outcomes, while also minimizing risk and protecting their brand reputation.
Tools and technologies for maintaining high data quality in B2B list building
OK, now you have an idea of what a B2B lead list is, how to create a quality one, and how to validate its data and make sure it’s compliant with local and national rules. Now, let’s talk a little more about the tech stack needed to build a list.
First, you’ll need some leads. We already mentioned a couple and those ZoomInfo and Uplead. These are two industry leaders, who have a great reputation within the community and are stalwarts in most tech stacks. But they come at a cost and depending on how many leads you need each month that cost can be high. If cost is a concern, consider outsourcing your lead-building tasks to a service provider like Growth List.
Once you have your leads, you need something to cleanse the data. Neverbounce is the go-to software for cleaning and validating lists. Full stop.
Finally, you may want/need to enrich this data with even more data points. Enter software like Clearbit and Cognism. Both of these will take your data and add even more clarity to it. Use this newly enriched information to craft tailored and personal outreach campaigns.
Conclusion: Wrapping it all up
There you have it, a basic yet detailed outline and all the tools necessary to start building a B2B lead list. If this seems to inundate or confuse you or you simply don’t have the time to subscribe to these tools, learn them and justify the cost, do consider outsourcing this task to the experts, us here at Growth List. We build and send out quality, vetted, validating B2B lists every week to 100’s of clients.
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